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    RRM (JM)

    RRM is a sales methodology that allows the salesperson to break that pattern of the automatic push-back that the prospect gives at the start of the cold call. One of the successful examples of this methodology is presented by Justin Michael, Founder of JMC and The Salesborgs. At the start of the cold call, he asks the question: “Who’s in charge of your user acquisition strategy?” This forces a prospect that feels cornered and interrupted, and wants to brush you off, to suddenly exert their authority: “I am!”

    Points

    A method earns the following points when cold callers:

    set a meeting - 5 points
    get a referral - 2 points
    set a follow-up - 1 point

    2.0
    Easy to use

    The easier the method is to use and scale across the entire sales team, the higher the score is

    4.0
    fire
    Adaptability

    This score shows how well the method can be applied to any type of ICP or company, e.g., how well it can work for both SMBs and enterprises

    3.0
    3.0
    Result Score
    Conversion rate 0% (meetings / # calls)
    Based on 8 calls

    Method results

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