Bypassing (Zeke Lever, based on Jordan Belfort)

    The Bypassing sales method is based on the Straight Line Persuasion methodology by Jordan Belfort and can be described as a process of making loops during the sales pitch. Looping involves talking less about the product and more about yourself and the direct benefits to the client. In part it involves talking about your integrity, your company’s integrity and what you can do for the client over the long term. As you talk, each loop gets tighter until you reach the point where you hit a specific objection. At that point, you answer the objection and ask for the order. This is where the client starts to buy.
    End your call with a very powerful statement that future paces success. Paint a picture of the client as if he were already enjoying the benefits of your product. This takes the focus off the product and puts it on what the product can do for him. You deflected his objection by getting him to admit a few simple truths.


    A method earns the following points when cold callers:

    set a meeting - 5 points
    get a referral - 2 points
    set a follow-up - 1 point

    Easy to use

    The easier the method is to use and scale across the entire sales team, the higher the score is


    This score shows how well the method can be applied to any type of ICP or company, e.g., how well it can work for both SMBs and enterprises

    Result Score
    Conversion rate 100% (meetings / # calls)
    Based on 4 calls

    Method results

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