Bad Honest Combo (Gabrielle Blackwell)

Bad Honest Combo is the authoring method of Gabrielle Blackwell for the cold calls opening. The idea of the opener here is to start with a question of how bad the timing is to follow up with the honest reason for calling. This method is the combination of the well-known “Predictable revenue” and “Basho” methods. The idea of Predictable Revenue method is to start with determining mutual fit and interest with the prospect. Ask open-ended questions about their business first, before moving on to ask about challenges. Typical call flow: Opening “Did I catch you at a bad time?”. Then, Gabrielle uses Basho method, explaining the reason for the call: “The reason for my call is”. At this point, you explain the “so what?” behind your outreach, which means why are you calling at this very moment and why are you the right person to communicate with.